benmarshall.studio
est. 2026
RevOps, rebuilt with AI.
I build GTM systems for growth-stage teams and funding-backed portfolios: strategy, industry-leading CRMs, and the AI automation layer underneath.
Selected work
In use
Territory and headcount model
Stratus · Used by the CRO and CFO
A single-file planning model that turns a revenue target into a hiring plan, then grades how much of its own answer you should trust. Five sales structures, an inverse solver, and a trust ladder over all 36 inputs. 4,579 lines of vanilla JavaScript, no libraries.
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Solo · August 2026 · Clay, Vanilla JS, Salesforce
In use
Sales Command Center
Stratus · An analyst for every rep
A Claude Project per salesperson, wired to their own CRM login. Thirteen skills behind one plain-English prompt, reading the live CRM and call transcripts, writing back only what the rep approves.
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Solo · August 2026 · Claude Projects, Skills, MCP
Live prototype
ValueDriver OS
An operating system for PE value-creation teams
Built as a spec prototype for Red Iron Group's portfolio model. Twelve surfaces covering dashboard, pipeline, projects, playbooks, cross-portfolio patterns, and more. Claude-native throughout.
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Solo · Built in days · Claude Code
8 case studies, plus 5 more shipped.
About
6 years in RevOps across services and SaaS. Salesforce Administrator and Platform App Builder certified. Based in Phoenix.
I build the revenue systems companies use to compound, not another dashboard. The work cuts across strategy, the CRM stack, and the AI automation layer underneath.
Most of my time is spent inside that stack: the tools around it and the AI agents now sitting between them, turning messy, human processes into something a team can actually run. Growth-stage teams and funding-backed portfolios get the same thing: leverage, not dashboards.
I've led a services-to-SaaS transition from the inside, run the CRM restructure that made it work, and ship internal tooling with Claude Code as a daily build partner. I care about craft, restraint, and shipping the thing.
Operating mode
High agency. A bias toward action.
Most of my work is compression: collapsing weeks of scoping, alignment, and handoff into a working prototype that makes the next decision obvious.
Contact
Currently exploring full-time RevOps and AI-builder roles. Also open to advisory work for companies, portfolios, and systems that need a second brain.