Northwind · GTM Operations · Territory Planning

What hiring plan reaches
the number?

Build a structure, see the new-business capacity it creates, and see how much of that capacity the account base can actually support. Coverage is the answer; the supporting tabs are where its inputs come from.

Sourcethe CRM
Segment ruleAny 2 of 4 criteria
Qualified accounts1,575
Rev3Issued 24 Jul 2026

1Where things stand
2How many to staff, and how to arrange them
3Open decisions

The model cannot resolve these. Each one changes the answer.

    4Held for approval
    Five segment changes on paying customers Not actioned · the Rules of Engagement require sign-off
    1What this model rests on
    2Pick a structure

    3Tracking against the target
    4Controls
    The ARR decision Set this first

    Expansion Sellers vs CS

    Pool from

    How the pool splits
    Conversion Closes the gap

    Quota attainment 6 sellers + 2

    New. New hires carry a ramped number in year one rather than a full quota. Attrition applies to everyone above — existing reps and new hires alike.

    Industrial

    5Territory coverage
    Seller coveragei
    6Territory map Coming soon
    Divide by Count Count
    Sub-decision · what counts as a Major Coming soon
    Majors explorer Where the cutline comes from, and whether it concentrates revenue

    Majors has been described as “the top third of Enterprise.” That phrase has no threshold behind it. The cutline drives the Majors layer on this sheet.

    Cutline
    Definition
    Result
    Does the cutline concentrate revenue?
    Named parent groups
    Verify in the CRM 2 lists
    1The team in seat

    2How new business converts
    Include
    By trade
    By segment
    By region and lead source
    3Verify in the CRM
    Qualification funnel
    What sales needs to fill
    What would move these counts
    Data bias Ten issues found · three would move a verdict · six still open

    Not every data problem changes the answer. Ten were found. Three would move a verdict, and the worst of them puts two wrong companies inside the priority tier.

    Issues, worst first
    Records that cannot be researched
    Firmographics that belong to someone else
    The one that matters most
    Verify in the CRM

    Everything altered in the segmentation build, and what it did to the numbers. Nothing here changes the addressable market — it changes how reliably the market can be measured.

    Before and after
    What the new fields expose
    Tier questions raised
    Paying customers that meet the criteria Account-by-account evidence · a tier decision, not a data fix
    Every change by type
    Verify in the CRM